Business Domains

“I want to directly present the very best things, together with the grooming that is right for each customer.” Following these words from its founder, Shinobu Suzuki, POLA places great importance on its company objective and to embodying its customers’ idea of beauty. To support its flagship business of personal sales visits, POLA has placed “BEAUTY DIRECTORS” across the country,each a true beauty specialist equipped with advanced consultation skills and beauty technology. This system allows POLA to interact face-to-face with each and every customer in order to further expand its business.

Scope of Business

POLA aims to develop both its domestic and international business by supporting customers’ definition of “beauty” from various angles including its skin care and makeup brands as well as beauty services. Within Japan, POLA is dedicated to developing multiple sales channels to allow customers to select sales and service locations that suit their lifestyle.

Business in Japan

Through its “POLA THE BEAUTY” salons merging cosmetic,consultation, and esthetic services, POLA has opened some 2,800 stores across the country (as of March 2023). POLA’s roughly 25,000 “BEAUTY DIRECTORS” displaying the sincerity and technologies that are the hallmarks of POLA are available to support the “beauty” of each and every customer.

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Department Store Business

Available at 82 POLA shops across the country, including those in major department stores (as of March 2023). POLA uses these shops to support the “beauty” of customers by proposing cosmetics through consultation with a focus on its B.A and White Shot brands.

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Business-to-Business Operations

POLA is dedicated to expanding its line of amenity products in order to make customer experiences in high-quality locations such as hotels, ryokan (Japanese inns), and spa resorts more comfortable.

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Online Store

POLA introduced its official online store in order to offer an outlet where customers can make purchases at any time. In addition to skin care and makeup products, the store also offers health-food products. Visitors will find not only product features and detailed directions instructions but also product reviews and seasonal beauty tips.

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Business around the World

POLA has expanded into markets in 10 countries and areas throughout Asia (as of December 2022), offering both products and esthetic services. In order to offer the highquality service sought by women in each country, locally hired staff adopts POLA’s unique hospitality that includes skin analysis, consultation, and esthetic techniques cultivated in Japan.

Products Handled

Cosmetics

POLA continuously offers innovative products and services such as its B.A brand, the Wrinkle Shot medicated cosmetic serum that improves wrinkles (a first of its kind approved in Japan), and the APEX system of beauty and skin care advice that provides tailored products through skin analysis and consultation. The drive behind POLA’s product development is a combination of scientific curiosity and a daring mind. Based on world-leading research, we are dedicate to offering cosmetics that bring out the individual beauty and joy of our customers.

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Health Foods and Drinks

At POLA, we believe in approaching beauty not only through the skin but also from the inside. Through our safe and reliable management system, we are dedicated to developing all the health food products the modern woman needs.

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Beauty Care

In order to offer total beauty coordination, POLA places a strong focus on miscellaneous beauty goods and fashions. From hair dryers to body fashion goods and jewelry, our product development goals are not limited to a single genre.

Practitioner Service

Aesthetic Services

POLA has continuously developed original care methods based on anatomical science since offering the first facial massages in 1938. Thanks to the opportunity to provide customers with attentive hands-on skin care, at POLA, we have come to cherish the time we spend with the skin of our customers.

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  1. Improves wrinkles: Significance was obtained in the evaluation criteria of the anti-wrinkle product evaluation guidelines for acquisition of new efficacy,as determined by the Japanese Cosmetic Science Society.
Company Information