Whitening Basic Care Brand

For women who value their individuality, and live gracefully in these modern times.
Whitissimo is a whitening care series with a focus on simple yet superior quality and ease of use.

For hydrated and vibrant skin that radiates translucency.

Whitissimo focuses on the stratum corneum’s degree of translucency as the key to achieving translucent-looking skin.
Skin*1 in which the stratum corneum cells are uniformly shaped and evenly aligned has plenty of moisture in the spaces between these cells, and this is what keeps skin looking translucent.

Skin Care

Skin care for hydrated and vibrant skin that radiates translucency.

Enjoy the daily basic skin care of cleansing and then replenishing.
The cleansing skin care items smoothen the skin by washing away the old stratum corneum of skin that has been damaged by ultraviolet rays.
(WHITISSIMO Cleansing Clear and WHITISSIMO Wash Clear are not whitening products.)

The replenishing skin care items contain the whitening active ingredient Vitamin C Derivative*2, and the POLA original compound ingredient Function C*4, which is comprised of ingredients to care for the stratum corneum*3. These items fill the entire stratum corneum with moisture, and help to keep your skin looking brighter and glowing with translucency.

Base Makeup

Base makeup for a long lasting dewy glow, with just one application.

Create a natural glow on your cheeks and other areas of your face for highlighting. WHITISSIMO base makeup provides natural coverage of your skin’s trouble areas using the effect of light diffusion and reflection.
These items also enable you to care for your skin during the day, and keep it looking translucent. You can enjoy a light and soft touch on your face and a long-lasting dewy glow.
All of the items can be used as both long-lasting makeup and daytime skin care.
The WHITISSIMO Day Serum uses the Sebum Sensor Veil*5. It absorbs troubling sebum, and releases the moisturizing ingredients within the veil.
The WHITISSIMO Powder Foundation uses the Sensor Light Powder*6. It smoothly contours to and accentuates the bone structure of your face, and strongly reflects light onto it and illuminates areas for highlighting and other higher sections.

Product Lineup

Skin Care

WHITISSIMO CLEANSING CLEAR

[Quasi-drug]

A medicated cleansing cream that washes away the old stratum corneum of UV-damaged skin, and also completely cleanses off makeup.

Whitissimo Cleansing Clear melts into your skin to smoothly wash away dirt and other impurities. It leaves your cleansed skin looking and feeling brighter and softer. (It is not a whitening product.)

120 g ¥4,180 (incl. tax)

WHITISSIMO CLEANSING CLEAR

[Quasi-drug]

A medicated wash that thoroughly cleanses the old stratum corneum of UV-damaged skin, as well as dirt in the pores*7.

Whitissimo Wash Clear uses a soft and springy foam of bubbles to completely wash away dirt and other impurities. It leaves your cleansed skin looking and feeling brighter and softer. (It is not a whitening product.)

120 g ¥4,180 (incl. tax)

WHITISSIMO LOTION WHITE

[Quasi-drug]
Low stimulus type*8

A medicated whitening lotion for brighter skin that radiates translucency.

Whitissimo Lotion White has a lush texture that fully hydrates the skin to leave it feeling silky smooth.

150 ml ¥4,950 (incl. tax)
Refill 150 ml ¥4,510 (incl. tax)

WHITISSIMO MILK WHITE

[Quasi-drug]
Low stimulus type

A medicated whitening milky lotion for brighter skin that radiates translucency.

The smooth-textured Whitissimo Milk White melts into your skin to soften and plump it with moisture.

80 ml ¥6,050 (incl. tax)
Refill 80 ml ¥5,610 (incl. tax)

WHITISSIMO UV MILKY WHITE

[Quasi-drug]
SPF20/PA++, Low stimulus type

A four-in-one daytime whitening milky lotion for brighter skin that radiates translucency. Use it for whitening, moisturizing, brightening, and blocking ultraviolet rays.

The light-textured Whitissimo UV Milky White melts into your skin for intense hydration and a smooth sensation.

50 g ¥4,620 (incl. tax)

Certain media, including the general catalog and sample mounts, have the incorrect term of “Ultraviolet ray absorber free” written on them.
The correct term is “Contains ultraviolet ray absorbers.”

WHITISSIMO CREAM WHITE

[Quasi-drug]
Low stimulus type

A long-lasting and hydrating medicated whitening cream for brighter skin that radiates translucency.

Whitissimo Cream White has a yoghurt-like texture that smoothly spreads onto your skin, covering it in a rich and soft veil that delivers long-lasting hydration.

30 g ¥10,450 (incl. tax)

WHITISSIMO MEDICATED SHEET PACK WHITE

[Quasi-drug]

A sheet pack that works upon application. The large sheets fully cover the area from under the eyes to the cheeks.

The Whitissimo Medicated Sheet Pack White contains large-sized sheets that work just by applying them to your skin. These sheets have a pleasant and cooling sensation on your skin. Use them for more translucent-looking skin.
Recommended use: 1 sheet every 5–7 days

2 sheets (3.3 ml) × 30 sets ¥6,380 (incl. tax)

Base Makeup

WHITISSIMO UV BLOCK SHIELD WHITE +

[Quasi-drug]
SPF50+/PA++++, Waterproof

Whitens while blocking UV rays. A smooth-textured and pleasant-feeling medicated beauty lotion that whitens and blocks UV rays.

Whitissimo UV Block Shield White + contains the highest UV block factor (SPF50+/PA++++), as well as the whitening active ingredient Vitamin C Derivative, and the POLA original compound ingredient Function C, which is comprised of ingredients to care for the stratum corneum. This medicated beauty lotion that whitens and blocks UV rays has the benefits of both whitening and moisturizing skin care. It goes on smoothly like an essence, so you’ll want to use this pleasant-feeling lotion every day. Whitissimo UV Block Shield White + blocks UV rays, so that your skin is filled with moisture and glowing with translucency.

50 ml ¥4,180 (incl. tax)

WHITISSIMO UV BLOCK MILKY FLUID

SPF30/PA+++, Ultraviolet ray absorber free, Water resistant*9.

Hydrating and refreshing sensation. A mild UV cream the whole family can use.

Whitissimo UV Block Milky Fluid has a hydrating and refreshing sensation. This UV cream protects the skin from ultraviolet rays and dryness. It is mild on the skin, so it is also good for people with delicate skin and children (aged 2 years and older).

50 g ¥3,850 (incl. tax)

WHITISSIMO DAY SERUM

SPF50/PA++++, Low stimulus type

A four-in-one day serum that can be used as a makeup base, makeup finisher, UV block, and daytime moisturizer.

Whitissimo Day Serum is particularly good for use in the summer, when makeup doesn’t last long and dries up easily.
It uses the Sebum Sensor Veil to absorb troublesome sebum. Although it has a high UV block factor, Whitissimo Day Serum looks and feels comfortably light on the skin, and creates a soft and dewy finish.

Available in 2 shades 30 g ¥4,180 (incl. tax) each

WHITISSIMO POWDER FOUNDATION

SPF30/PA+++, Waterproof, Low stimulus type

An airy-feel powder foundation for a dewy glow.

Whitissimo Powder Foundation has the light sensation of a loose powder, while still creating a soft and dewy glow. It makes it difficult for sebum and sweat to melt away your makeup, and creates a beautiful and freshly makeup finish that lasts.

Refill Available in 6 shades (with puff) 14 g ¥4,400 (incl. tax) each
Case sold separately ¥1,100 (incl. tax)

WHITISSIMO LIQUID WHITE

SPF20/PA++, Ultraviolet ray absorber free, Waterproof

A liquid foundation that creates a lustrous finish, and keeps skin hydrated even during the dry summer.

The refreshingly light Whitissimo Liquid White creates a refined and lustrous finish. It contains moisturizing ingredients. For women who are concerned about dry skin, and prefer a refreshing and hydrating type of liquid foundation.

Available in 6 shades (with puff) 30 ml ¥4,950 (incl. tax) each

WHITISSIMO ESSENCE IN EMULSION COMPACT WHITE

SPF25/PA+++ (Beige layer only), Waterproof

An emulsion-type foundation that uses two colors to cover trouble areas and create a translucent finish.

Whitissimo Essence in Emulsion Compact White contains the Time Difference Luminous Moisture Veil*10, which creates a long-lasting and beautiful finish. The white layer contains skin care ingredients to give your skin translucency, and the beige layer covers trouble areas while creating a “Moist Beautiful Skin” finish of intensely hydrated skin. For women who are concerned about discoloration, freckles, and other blemishes, and who prefer a foundation with natural coverage and a translucent finish.

Refill Available in 6 shades (with puff) 12 g ¥4,840 (incl. tax) each
Case sold separately ¥1,320 (incl. tax)

WHITISSIMO UV PACT WHITE

SPF22/PA+++, Waterproof

For touching up your makeup with a liquid and emulsion-type finish.

The light sensation Whitissimo UV Pact White blocks UV rays, while providing adequate coverage. This pressed powder contains the Time Difference Luminous Moisture Veil, which creates a long-lasting and beautiful finish. For women who want to touch up their makeup with the finish created by Liquid White and Essence in Emulsion Compact White.

Refill (with puff) 13 g ¥3,300 (incl. tax)
Case sold separately ¥880 (incl. tax)

  1. Skin: Stratum corneum
  2. Vitamin C derivative: Active ingredient for whitening - Ascorbic acid 2-glucoside
  3. Ingredients to care for the stratum corneum: Moisturizing ingredients
  4. Function C: Vitamin C derivative, Licorice root extract (moisturizing ingredient - Licorice flavonoid(2)), Sophora root extract clear (moisturizing ingredient - Sophora extract-1), Marjoram extract (moisturizing ingredient - Marjoram extract), Rooibos extract (moisturizing ingredient - Aspalathus linearis extract), Clear moisture (moisturizing ingredient - Hydroxylated soybean phospholipid), Dermal regulator (moisturizing ingredient - Burdock root extract)
  5. Sebum Sensor Veil: For long-lasting makeup
  6. Sensor Light Powder: (An effect created using makeup) Bismuth oxychloride
  7. Pore: Pores of the stratum corneum
  8. Low stimulus type: Patch test done on people with sensitive skin. This does not guarantee that all users will not have allergic reaction.
  9. Water resistant: Test completed for water resistance
  10. Time Difference Luminous Moisture Veil: Veil that makes makeup last longer

* Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes. Makes the skin look fairer by makeup effect.