POLA’s Original Active Ingredient for Whitening

WHITE SHOT contains an industry-first active ingredient for whitening.

First Newly Approved Ingredient in the Whitening Market in a Decade.
Active Ingredient for Whitening: PCE-DP

POLA has developed PCE-DP, the new active ingredient for whitening, which is the first such ingredient in the whitening market to be approved in a decade.
PCE-DP boosts the energy in epidermal cells, which subsequently decreases the amount of melanin.

Rucinol®: Active Ingredient for Whitening, and Origin of the WHITE SHOT Brand.

Melanin, which causes blemishes to form, is produced when the substances tyrosine and tyrosinase, which are produced in melanocytes, join together.
POLA has developed the original ingredient Rucinol®, which is the key that perfectly fits into the keyhole of tyrosinase.
Rucinol® coalesces with tyrosinase faster than tyrosine does, so it is able to inhibit the production of melanin.

(All of the images shown are for illustrative purposes only.)

To WHITE SHOT top page

  1. Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes(LX and MX inhibit the accumulation of melanin, and prevent spots, freckles, and other blemishes from occurring.)
  2. PCE-DP: Dexpanthenol W
  3. Rucinol®: 4-n-butylresorcinol
  4. First Newly Approved Ingredient in the Whitening Market in a Decade: As a quasi-drug containing a new active ingredient for whitening According to the quasi-drug approval information from the Pharmaceuticals and Medical Devices Agency (PMDA), as of December 2018.