“BIOACTIVE THEORY” Lives in Every Drop

The essence of beauty is achieved by fully drawing on the inherent power found in each skin cell.
POLA set up the B.A Research Center to delve deeper into the “BIOACTIVE THEORY”, which is the quintessence of B.A.
We are working with research institutions in Japan and overseas to present a way forward for next-generation beautiful skin, by looking at both a woman’s skin and her senses.

POLA Life Science Research: Near Infrared Rays

Focusing on Near Infrared Rays in the Latest Daytime Beauty

Ultraviolet rays are not the only stimuli that damage the skin.
POLA Life Science Research has been focusing on near infrared rays.
These rays are much more prevalent than ultraviolet rays in sunlight, and they penetrate deep into the skin’s dermis at a higher rate than ultraviolet rays.
Recent research has revealed that the penetration of near infrared rays damages collagen and other dermis components, which leads to deterioration in the skin’s suppleness and elasticity.

Cutting Out Near Infrared Rays is Also Important in Maintaining the Skin’s Moisture and Suppleness

Near infrared rays penetrate through to the dermis and affect the skin.
POLA Life Science Research has also discovered that near infrared rays reduce the production of versican, which preserves the dermis’ ability to retain moisture.
So cutting out both ultraviolet rays and near infrared rays is also important in maintaining the skin’s moisture and suppleness.

[POLA's Life Science Research: Red light]

Our latest research on light lead us to an innovative idea of selecting light.

We focused on the fact that sunlight—which until now was thought to cause aging of the skin—also contained "red light," which has positive effects on the skin.
Featuring POLA's original formulation "Select Protection Veil." It allows red light to penetrate into the skin while protecting it from UV and near-infrared rays, which are both known to cause damage to the skin.

What is "red light"?

[POLA's Life Science Research: Red light]
Our latest research on light lead us to an innovative idea of selecting light.
We focused on the fact that sunlight—which until now was thought to cause aging of the skin—also contained "red light," which has positive effects on the skin.
Featuring POLA's original formulation "Select Protection Veil." It allows red light to penetrate into the skin while protecting it from UV and near-infrared rays, which are both known to cause damage to the skin.

What is "red light"?
Light from the visible spectrum with a long wavelength of 620-660 nm.
This light possesses the power to positively affect the skin.
Because UV and near-infrared rays have considerable negative effects on the skin, the existence of red light has been overlooked until today. However, B.A focused on protecting the skin against UV and near-infrared rays while letting in the red light.

Note: This graph is for illustration purposes only.

POLA Life Science Research: Eye Area

Changes in the Eye Area. The Cause is Thinning of the Eye’s Orbicularis Oculi Muscle

The skin around the eye area changes as we age. These changes are caused by the orbicularis oculi muscle of the eye, which supports the eye area. When this muscle becomes thinner with age, the orbital fat pad around the eye cannot fully support it. This is thought to be the cause of a sunken eye zone, sagging of the upper and lower eyelids, and other changes in the eye’s shape.

New Discovery. The Orbicularis Oculi Muscle Comprises MYH2, which Decreases With Age.

POLA Life Science Research has been focusing on the intrinsic power of the orbicularis oculi muscle cells. We have discovered that an aged orbicularis oculi muscle has a low amount of MYH2, which is the main protein that comprises this muscle. The orbicularis oculi muscle becomes thinner as the MYH2 protein decreases, and this is thought to be the cause of a sunken eye zone, sagging of the upper and lower eyelids, and the appearance of other changes in the eye’s shape.

POLA Life Science Research: Lip Area

Concerns in the Lip Area are Caused by Vascular Endothelial Cells.
Specifically, Changes in the Vascular Structure.

There is a major difference between the lip area and skin. The lips have a higher ratio of blood vessels.
According to POLA Life Science Research, the structural deterioration of the lip’s blood vessels leads to nutrients not being delivered there, and this is one reason for the concerns in the lip area. Through our research, we have discovered the vascular endothelial cells that comprise blood vessels disappear over time.

New Discovery. Hyaluronic Acid in the Lips Decreases Over Time.

POLA Life Science Research has been focusing on hyaluronic acid, which gives lips a soft suppleness and elasticity. This has led us to discover the amount of hyaluronic acid produced by fibroblast cells in the lips decreases with age.

POLA Life Science Research: Self-Cleaning Cycle

An Industry First:
Focusing on the Skin’s Self-Cleaning Cycle.

Did you know the skin’s epidermal cells and fibroblast cells have a self-cleaning cycle function?
Over time, these cells break down and regenerate decayed hyaluronic acid and collagen.
This cycle continues in a loop to keep the skin looking fresh and vibrant.

However, there are factors that slow down the skin’s self-cleaning cycle.
POLA Life Science Research has made a world-first discovery that aging and oxidative stress are what stagnate this cycle.
When this self-cleaning cycle becomes sluggish, the decayed hyaluronic acid and collagen build up in the skin and cause it to look hard and shriveled.
So it is important to maintain a normal functioning self-cleaning cycle to keep the skin looking fresh.

POLA Life Science Research: Lumican

Vivacious Skin Tone.
The Secret is in the Color and Amount of Dispersed Light.

“I’ve tried whitening cosmetics, but they aren’t for the skin tone I’m after.”
POLA Life Science Research listened to this feedback, and researched a more vivacious skin tones that are closer to what suits such customers.
We focused on achieving a greater dispersion of more multihued light.
Enhancing the dispersion of a more diverse light spectrum will bring us closer to achieving the skin tones our customers want.

Discovery.
Lumican for Dispersing Multihued Light.

A discovery by POLA Life Science Research.
Lumican, which is present in the skin, disperses light reflected onto the skin as more multihued light.
It functions like a light that illuminates the skin from within, giving the skin a natural radiance.

The white dots are lumican, and the brown section is collagen fibers.
(Source: D.R. Stamov et al. / Journal of Structural Biology 183 (2013) 394‒403)

POLA Life Science Research: Autophagy Cycle®

Focusing on Luminous Aura Particles Within the Skin.

Within the skin cells is a substance that radiates its own wavelength of light.
It’s called NADH. POLA Life Science Research has discovered the light radiated by NADH is the same wavelength of light that radiates from beautiful glowing skin.
NADH is like an aura that lights up the skin from within, and so it has been named as the “aura particle.”

Autophagy Cycle® that Creates Aura Particles

Waste builds up within the skin cells as we age.
Cells are equipped with a cleaning system that breaks down this waste.
It is the Autophagy Cycle®.
We have discovered the aura particles that light up the skin from within are created in this cleaning cycle.

POLA Life Science Research: Fat Cells

Beautifying the Skin From Within
Fat Cells are the Key.

Substances that are like the skin’s enemies are found within the body. POLA Life Science Research has been focusing on the messaging substances generated by fat cells deep within the skin.
We looked at over 600 types of substances, and found one that affects the skin’s beauty. It is an adipocytokine.

Chemerin, which is a type of adipocytokine, deprives the body of all its moisture, suppleness, and solidity.

POLA Life Science Research: Chemerin

Discovered from Over 600 Substances.
Chemerin Robs the Skin of Its Beauty

The skin produces its own moisture, suppleness, and solidity. But chemerin reduces this vital power that the skin has.
It is thought to stimulate the accumulation of fat and store up energy.
We’ve clarified that chemerin has a negative effect on skin all over the body.

POLA Life Science Research: Skin Noise

Shifting the Focus of Aging Research from the Face to Expressions

Aging research so far has focused on a still and somewhat “expressionless” face.
POLA Life Science Research has been focusing on what makes an expressive face look aged.
We have clarified a relation between facial expressions and aging.

Inhibiting “Skin Noise” to Make Any Expression Beautiful

There are factors that make a face look aged.
POLA Life Science Research has discovered the “skin noise” that occurs with facial expressions, such as shiny cheeks and pore lines.
Inhibiting this skin noise will make any expression look attractive.
We have shone light on a new type of beauty, using the science of expressions.

To B.A top page

  1. Lumican: Part of the lumican structure (keratan sulphate)
  2. HAS3: A type of hyaluronic acid synthetic enzyme. As HAS3 decreases, so does hyaluronic acid.
  3. Versican: Increases during the growth of new skin, and contributes to the production of collagen and other dermis components.
  4. Mimecan: Main component of the retinacula cutis (RC), which functions as a pillar that supports the skin from underneath. A reduction in RC is one reason why skin starts to sag.
  5. Retinacula cutis (RC): The key to solid-looking facial features that don’t sag. It is a fibrous structure that spreads out like a net through the subcutaneous tissue. The RC functions like a pillar that supports the subcutaneous tissue, which is mainly comprised of fat. It is important in maintaining the skin’s structure and shape.

* Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes