Wherever you are becomes an oasis.
Step forward into the light.
With B.A Cushion Foundation,
you carry an oasis with you.
B.A Cushion Foundation makes the environment your ally.
It’s formulated with fine particles that absorb atmospheric moisture,
break down harmful substances* in the air,
and transform ultraviolet rays into natural radiance.
Reenergized with moisture, your skin comes to life.
Shimmering like the cool water of an oasis that is always with you.
B.A Makeup transforms the daytime environment to help beautify your skin.
B.A Makeup transforms the daytime
environment to help beautify your skin.
Base Makeup
B.A HYDRATING COLOR CREAM
makeup base・cream foundation
SPF25・PA++
The rich cream has a melty texture. Gives the skin a dewy, luminous appearance.
Refill available in 6 shades/30g each, ¥13,750 (incl. tax)
Case (sold separately, with spatula) ¥2,750 (incl. tax)
B.A FINISHING POWDER N
face powder
Quickly blends into the skin, with fine particles that create a shimmering effect like the surface of water.
Refill (with puff) 16g. ¥10,450 (incl. tax)
Case (sold separately) ¥2,750 (incl. tax)
B.A DAY SERUM M N
makeup base・facial serum
SPF30・PA+++
Blends into the skin like a skincare product to produce a fine glow. Enhances the finish of foundation.
25g ¥9,900 (incl. tax)
B.A POWDERY FOUNDATION
Blends moistly as if becoming one with the skin, thanks to a firm adherence formulation design.
Refill available (with puff) in 6 shades /10g each, ¥12,100 (incl. tax)
Case (sold separately) ¥2,750 (incl. tax)
B.A SERUM CUSHION FOUNDATION
SPF20・PA＋＋
A refreshing and light texture, with a glowing finish featuring hydrated resilience full of vitality.
Refill available (with puff) in 5 shades /12 g each, ¥12,100 (incl. tax)
Case (sold separately) ¥2,750 (incl. tax)
B.A DAY SERUM LIQUID
makeup base/facial serum
SPF40・PA＋＋＋
A new formula design that boosts translucence and prevents makeup deterioration over time.
It contains beauty ingredients, shared with B.A Skin Care, that apply perspiration and sebum for both a vibrant complexion and refreshing translucence.
It smoothens out unevenness for a beautiful finish.
A makeup base for spring and summer.
30mL ¥9,900 (incl. tax)
B.A LIQUID FOUNDATION
SPF30・PA＋＋＋
A foundation that blends into the skin and feels as refreshing as a lotion.
It shares moisturizing ingredients with B.A Skin Care, and is a POLA original formula that repels perspiration and doesn't break down, even when it absorbs sebum.
B.A LIQUID FOUNDATION creates a semi-matte, hydrated, resilient glow like a soft breeze along the waterfront.
30mL available in 6 shades each ¥12,100 (incl. tax)
B.A 3D CONCEALER
concealer
A brand new concept that “reveals beauty” from “concealing”.
Create an eye area full of moisture and resilience.
One application creates a firm, bright finish that bounces back shadows.
Covers not only uneven tones but also shadows caused by the shape of the face.
Available in 2 shades /12 g each, ¥6,930 (incl. tax)
B.A RETOUCHING PACT
SPF20/PA++
For a subtle luster, and the glow of a healthy complexion. Creates a vibrant and lustrous* finish.
A retouch powder that creates a vibrant and lustrous finish. A rich and velvety fine powder that smoothly blends into your skin. The bright peach-beige color gives your skin the vibrant glow of a healthy complexion.
10.5 g (with puff) ¥10,450 (incl. tax)
Case (sold separately) ： ¥2,750 (incl. tax)
Lip Collection
B.A LIQUID ROUGE SERUM
lipstick/lip serum
A liquid rouge born from B.A's unique skin care concepts.
It shares beauty ingredients* with B.A Skin Care to care for lips.
It offers moisture and keeps a freshly-applied color for hours on end.
*05 and 06 are available in limited quantities.
7.9mL available in 4 shades each ¥5,720 (incl. tax)
-
Dahlia blossom
-
Beige lily
-
Rose Cassis
-
Rich Chestnut
B.A COLORS LIPGLOSS
Breathtakingly beautiful colors and a natural luster that comes from within.
Lip gloss with a refreshing and smooth texture.
Available in 4 shades ¥4,620 (incl. tax)
-
PP（Petal Pink）
-
FR（Fruity Ruby Red）
-
CB (Chocolate Brown)
-
PL (Pink Liqueur)
B.A COLORS LIPSTICK
Vivid and poetic hues with a semi-matte texture.
A collection of colors designed to beautifully capture a rich range of lip movements in facial expressions
Contains the Golden LP* beauty ingredient featured in the B.A brand.
Available in 1 shades ¥6,600 (incl. tax)
B.A COLORS LIPLINER PENCIL
Draws on smoothly, and moisturizes the lips in vibrant and beautiful shades. Color the entire lip for a matte finish as well.
Refill ¥2,640 (incl. tax), Holder sold separately ¥1,100 (incl. tax)
B.A COLORS COLLECTED COLORSTICK
LIPCOLOR・BLUSH
A multi-use stick for lips and cheeks.
With beauty ingredients. It offers moisturized luster by enhancing lip and skin texture.
Available in 6 shades ¥4,620 (incl. tax)
-
-
FP（Fresh Pink）
-
EA（Earth Agate）
-
BR (Toffee Brown)
-
OR (Chrome Orange)
-
PI (Berry Pink)
-
PL (Plum)
Eye Collection
B.A COLORS EYELINER LIQUID
Liquid eyeliner that creates powerful and impressive eyes with defined, striking colors and precise lines.
Available in 2 shades ¥4,180 (incl. tax)
B.A COLORS COLLECTED COLORSTICK EYECOLOR
A texture with an elegant glow radiated by delicate pearls.
An eye shadow stick enriched with beauty ingredients, instantly blends over the skin to create dimensional eyes.
Available in 4 shades ¥4,620 (incl. tax)
-
-
BE (Sand Beige)
-
TA (Taupe)
-
RC (Rose Copper)
-
SA (Shimmer Amethyst)
B.A COLORS EYEPOWDER
Colors with a convincing depth and a delicate, pearl-like shimmer.
Create alluring eyes with a mysterious shadowy look, every time you apply the powder.
Available in 3 sets ¥5,500 (incl. tax)
-
Mahogany Brown and Copper
-
Jade Moss and Amber
-
Navy and Gold
B.A COLORS EYE MASCARA N
A polished finish with each eyelash vividly animated.
Creates unforgettable, supple eyes.
Available in 2 shades ¥5,060 (incl. tax)
B.A COLORS EYEBROW PENCIL
Create either a precise and sharp line, or a powder-like soft and natural finish, with this one pencil.
This eyebrow pencil is available in a range of colors to define your look.
Available in 2 shades, Fragrance-free ¥2,750 (incl. tax), Holder sold separately ¥1,100 (incl. tax)
B.A COLORS EYEBROW MASCARA
For women who want elegant eyebrows with depth. And a color for correcting texture.
Create a sophisticated look with this eyebrow mascara.
Fragrance-free ¥3,850 (incl. tax)
Blush Collection
B.A COLORS BLUSH
The range of subtle colors are designed to accentuate the skin’s tone and texture.
Use the brush and your own technique and layering style to create infinite possible looks
Available in 3 shades ¥4,950 (incl. tax)
-
DR (Deep Rose)
-
PI (Pink)
-
BR (Brown)
B.A COLORS CONTRAST ILLUMINATOR
Creates an interplay of light and shadow to make your skin look beautiful.
This illuminator both highlights and shadows the skin to create a natural glow that accentuates your complexion
¥4,950 (incl. tax)
- harmful substances: acetaldehyde and nitrogen dioxide
- Vibrant luster: As a result of makeup use.
- Beauty ingredients: Moisturizing ingredients
- Golden LP: Hydrolyzed silk
- Tone-up and complexion: Effects from makeup
Details
Ingredient and Quality
Long-lasting, glowing finish featuring hydrated resilience*1 full of moisture and vitality.
・A rich, refreshing cream with a luxurious texture alike that of a skin care product, melts to become one with the skin.
・With shared B.A skin care beauty ingredients*2
・A gorgeous, chypre floral bouquet fragrance that boosts a positive mindset.
*1 Resilience from moisture
*2 Moisturizing ingredients
Science
"Oasis Makeup Formula" uses the daytime skin environment to its advantage to create a hydrated and resilient glow.
"Airy Oasis"*1 creates resilient skin and glow by using the atmosphere to its advantage.
(1) Fresh, resilient skin and glow that lasts is created by incorporating hydration from the atmosphere that surrounds the skin and encloses the moisture in a veil.
(2) It breaks down airborne toxins (acetaldehyde) which affect the skin.
"Light Powder"*2 uses light to its advantage to create a glow.
(1) Sunlight contains long-wavelength UVA*3 rays which have an impact on skin. Light Powder absorbs these invisible long-wavelength UVA rays and transforms them into visible light of various wavelengths, which are reflected back to create a sensation of having a glow from deep inside the skin.
(2) Red light, which has a positive effect on the skin, passes right through.
*1: A complex that adheres to moisture within the atmosphere and degrades airborne toxins
*2: A complex powder that absorbs long-wavelength UVA but allows red light to pass through
*3 These rays reach the dermis and destroy components such as collagen and elastin
Details
Ingredient and Quality
A long-lasting glow from deep inside the skin.
・A texture that instantly and smoothly melts into the skin.
・Enhances foundation finish for a freshly-applied look without any chalkiness.
・With shared B.A skin care beauty ingredients*
*Moisturizing ingredients
Science
"Oasis Makeup Formula" uses the daytime skin environment to its advantage to create a hydrated and resilient glow.
"Airy Oasis"*1 creates resilient skin and glow by using the atmosphere to its advantage.
(1) Fresh, resilient skin and glow that lasts is created by incorporating hydration from the atmosphere that surrounds the skin and encloses the moisture in a veil.
(2) It breaks down airborne toxins (acetaldehyde) which affect the skin.
"Light Powder"*2 uses light to its advantage to create a glow.
(1) Sunlight contains long-wavelength UVA*3 rays which have an impact on skin. Light Powder absorbs these invisible long-wavelength UVA rays and transforms them into visible light of various wavelengths, which are reflected back to create a sensation of having a glow from deep inside the skin.
(2) Red light, which has a positive effect on the skin, passes right through.
*1: A complex that adheres to moisture within the atmosphere and degrades airborne toxins
*2: A complex powder that absorbs long-wavelength UVA but allows red light to pass through
*3 These rays reach the dermis and destroy components such as collagen and elastin
Details
Ingredient and Quality
Enhances foundation finish, offering an elegant glow full of moisture.
・A serum primer that applies smoothly, offering a refreshing texture that melts to become one with the skin.
・With shared B.A skin care beauty ingredients*
・A gorgeous, chypre floral bouquet fragrance that boosts a positive mindset.
*Moisturizing ingredients
Science
"Oasis Makeup Formula" uses the daytime skin environment to its advantage to create a hydrated and resilient glow.
"Airy Oasis"*1 creates resilient skin and glow by using the atmosphere to its advantage.
(1) Fresh, resilient skin and glow that lasts is created by incorporating hydration from the atmosphere that surrounds the skin and encloses the moisture in a veil.
(2) It breaks down airborne toxins (acetaldehyde) which affect the skin.
"Light Powder"*2 uses light to its advantage to create a glow.
(1) Sunlight contains long-wavelength UVA*3 rays which have an impact on skin. Light Powder absorbs these invisible long-wavelength UVA rays and transforms them into visible light of various wavelengths, which are reflected back to create a sensation of having a glow from deep inside the skin.
(2) Red light, which has a positive effect on the skin, passes right through.
*1: A complex that adheres to moisture within the atmosphere and degrades airborne toxins
*2: A complex powder that absorbs long-wavelength UVA but allows red light to pass through
*3 These rays reach the dermis and destroy components such as collagen and elastin
Details
Ingredient and Quality
Creates a long lasting, elegant glow that emits from deep inside the skin.
・Powder with a melting, moisturizing texture applies smoothly to become one with the skin, offering a long-lasting, moisturized sensation and finish without any chalkiness.
・With shared B.A skin care beauty ingredients*
・A gorgeous, chypre floral bouquet fragrance that boosts a positive mindset.
*Moisturizing ingredients
Science
"Oasis Makeup Formula" uses the daytime skin environment to its advantage to create a hydrated and resilient glow.
"Airy Oasis"*1 creates resilient skin and glow by using the atmosphere to its advantage.
(1) Fresh, resilient skin and glow that lasts is created by incorporating hydration from the atmosphere that surrounds the skin and encloses the moisture in a veil.
(2) It breaks down airborne toxins (acetaldehyde) which affect the skin.
"Light Powder"*2 uses light to its advantage to create a glow.
(1) Sunlight contains long-wavelength UVA*3 rays which have an impact on skin. Light Powder absorbs these invisible long-wavelength UVA rays and transforms them into visible light of various wavelengths, which are reflected back to create a sensation of having a glow from deep inside the skin.
(2) Red light, which has a positive effect on the skin, passes right through.
*1: A complex that adheres to moisture within the atmosphere and degrades airborne toxins
*2: A complex powder that absorbs long-wavelength UVA but allows red light to pass through
*3 These rays reach the dermis and destroy components such as collagen and elastin
Item color chart
Details
Ingredient and Quality
・A fresh, bouncy texture that feels like a skincare application.
・An even and smooth finish that accentuates the beauty of bare skin.
・Contains common beauty ingredients* with the B.A skincare line.
*beauty ingredients: moisturizing ingredients
Science
"Oasis Makeup Formula" uses the daytime skin environment to its advantage to create a hydrated and resilient glow.
"Airy Oasis"*1 creates resilient skin and glow by using the atmosphere to its advantage.
(1) Fresh, resilient skin and glow that lasts is created by incorporating hydration from the atmosphere that surrounds the skin and encloses the moisture in a veil.
(2) It breaks down airborne toxins (acetaldehyde) which affect the skin.
"Light Powder"*2 uses light to its advantage to create a glow.
(1) Sunlight contains long-wavelength UVA*3 rays which have an impact on skin. Light Powder absorbs these invisible long-wavelength UVA rays and transforms them into visible light of various wavelengths, which are reflected back to create a sensation of having a glow from deep inside the skin.
(2) Red light, which has a positive effect on the skin, passes right through.
*1: A complex that adheres to moisture within the atmosphere and degrades airborne toxins
*2: A complex powder that absorbs long-wavelength UVA but allows red light to pass through
*3 These rays reach the dermis and destroy components such as collagen and elastin
Item color chart
Details
Ingredient and Quality
・A lavender-colored serum primer for a natural complexion and translucence.
・A pleasant, refreshing application that naturally covers dull skin tone and uneven skin texture.
・Formulated with shared B.A Skin Care beauty ingredients*.
・A brisk, inviting, chypre floral fragrance with hints of refreshing green accents.
*Moisturizing ingredients
Science
"Oasis Makeup Formula" uses the daytime skin environment to its advantage to create a hydrated and resilient glow.
"Airy Oasis"*1 creates resilient skin and glow by using the atmosphere to its advantage.
(1) Fresh, resilient skin and glow that lasts is created by incorporating hydration from the atmosphere that surrounds the skin and encloses the moisture in a veil.
(2) It breaks down airborne toxins (acetaldehyde) which affect the skin.
"Light Powder"*2 uses light to its advantage to create a glow.
(1) Sunlight contains long-wavelength UVA*3 rays which have an impact on skin. Light Powder absorbs these invisible long-wavelength UVA rays and transforms them into visible light of various wavelengths, which are reflected back to create a sensation of having a glow from deep inside the skin.
(2) Red light, which has a positive effect on the skin, passes right through.
*1: A complex that adheres to moisture within the atmosphere and degrades airborne toxins
*2: A complex powder that absorbs long-wavelength UVA but allows red light to pass through
*3 These rays reach the dermis and destroy components such as collagen and elastin
Details
Ingredient and Quality
・A refreshing texture alike a lotion nourishing the skin.
・A semi-matte finish that naturally covers uneven skin surfaces and tone, along with skin roughness and dullness.
・Formulated with shared B.A Skin Care beauty ingredients*.
・A brisk, inviting, chypre floral fragrance with hints of refreshing green accents.
*Moisturizing ingredients
Science
"Oasis Makeup Formula" uses the daytime skin environment to its advantage to create a hydrated and resilient glow.
"Airy Oasis"*1 creates resilient skin and glow by using the atmosphere to its advantage.
(1) Fresh, resilient skin and glow that lasts is created by incorporating hydration from the atmosphere that surrounds the skin and encloses the moisture in a veil.
(2) It breaks down airborne toxins (acetaldehyde) which affect the skin.
"Light Powder"*2 uses light to its advantage to create a glow.
(1) Sunlight contains long-wavelength UVA*3 rays which have an impact on skin. Light Powder absorbs these invisible long-wavelength UVA rays and transforms them into visible light of various wavelengths, which are reflected back to create a sensation of having a glow from deep inside the skin.
(2) Red light, which has a positive effect on the skin, passes right through.
*1: A complex that adheres to moisture within the atmosphere and degrades airborne toxins
*2: A complex powder that absorbs long-wavelength UVA but allows red light to pass through
*3 These rays reach the dermis and destroy components such as collagen and elastin
Item color chart
Details
Ingredient and Quality
A rich and velvety fine powder that smoothly blends into your skin.
The peach-beige color gives your skin the vibrant glow of a healthy complexion.
Science
Shifting the Focus of Aging Research from the Face to Expressions
Aging research so far has focused on a still and somewhat “expressionless” face.
POLA Life Science Research has been focusing on what makes an expressive face look aged.
We have clarified a relation between facial expressions and aging.
Inhibiting “Skin Noise” to Make Any Expression Beautiful
There are factors that make a face look aged.
POLA Life Science Research has discovered the “skin noise” that occurs with facial expressions, such as shiny cheeks and pore lines.
Inhibiting this skin noise will make any expression look attractive.
We have shone light on a new type of beauty, using the science of expressions.
(All of the images shown are for illustrative purposes only.)
B.A LIQUID ROUGE SERUM Images of applied colors
01 Dahlia blossomA high-quality pink-beige that expresses the full and fleeting beauty of the dahlia
03 Beige lilyA reddish beige that express the beautifully elegant presence of the lily
05 Rose CassisA cassis-burgundy hue that expresses the mysterious appeal and beauty of noble roses in full bloom
06 Rich ChestnutA brown hue that expresses the fragrance of the chestnut and its mystical vitality
B.A Colors Lipgloss Images of applied colors
PP（Petal Pink）An elegant mauve pink like flowers in bloom.
For a serenely elegant, soft and feminine impression.
FR（Fruity Ruby Red）A vibrant red like lush fruit.
For a cool, gorgeous and edgy finish.
CB (Chocolate Brown) An exquisite shade of brown with a slight red tint.
We’ve pursued a gorgeous brown hue that doesn’t dull the lips of mature women.
PL (Pink Liqueur) A sophisticated shade of pink with a nudish beige finish.
This pink will beautifully brighten your skin tone.
B.A COLORS COLLECTED COLORSTICK LIPCOLOR・BLUSH
【NEW】FP（Fresh Pink）A refreshing coral pink like a fresh, newborn bud.
Creates a cute, youthful and lively impression.
【NEW】EA（Earth Agate）A brown-red tone with depth and an intensity like the earth.
Creates chic, fashionably urban and sophisticated looks.
BR (Toffee Brown)Terracotta Brown with a hint of red that makes for an excellent contrast with yellow-toned skin.
A versatile color that can be used for both casual and business occasions.
OR (Chrome Orange)The perfect orange for adult women — instantly brightens up the skin.
A yellow beige blended with vermilion that simultaneously grants vivaciousness and sophisticated elegance.
PI (Berry Pink)A pink for elegant women, to brighten skin tone.
A serene pink with a hint of red to define the lips.
PL (Plum)A red blended with burgundy, perfect for sophisticated women.
Why not try some makeup that accentuates your lips?
B.A COLORS EYELINER LIQUID
BK（Black）A jet-black color accentuates sophisticated eyes.
Creates a powerful gaze with sharp lines.
BR（Brown）A burgundy brown tone with hints of red.
Creates impressive and nuanced eyes.
B.A COLORS COLLECTED COLORSTICK EYECOLOR
BE (Sand Beige)A gold that blends beautifully with skin tone, enriched with nine kinds of pearls.
A sophisticated color with hints of bronze and black pearls.
TA (Taupe)A brown that blends with the eyes of sophisticated women, bedazzled with reddish and yellow pearls.
Large and small pearls sparkle to create a gorgeous look.
RC (Rose Copper)The superb blended balance of red, violet and copper pearls creates an elegant rose color.
A versatile color that brightens maturing skin prone to dullness.
SA (Shimmer Amethyst)Black pearls added to a soft lavender color that blends beautifully with skin tone.
A deep, defined color that brings out the gorgeousness and elegance of sophisticated women.
B.A COLORS EYEPOWDER
Mahogany Brown and CoppeA duo of shadowy dark brown and a dazzling metallic copper that accentuates the shadow.
Jade Moss and AmbeA duo of moss green that highlights your eyes and a shadowy and glistening amber.
Dark Gray and White SilverA duo of gray with a subtle blue hue and a sparkling translucent silver.
Navy and GoldA duo of rich royal navy and a glamorously glittering gold.
Warm Brown and Coral OrangeA duo of warm brown and pinkish orange.
B.A COLORS EYE MASCARA N
BK（Black）A clear black which accentuates each eyelash.
BR（Brown）A nuanced brown with reddish tones to create soft-looking eyes.
B.A COLORS EYEBROW PENCIL
[1] Draws on lightly and smoothly in vibrant colors.
[2] Available in colors to create an exquisite look that defines your features
[3] Contains beauty ingredients*
* Moisturizing ingredients
B.A COLORS EYEBROW MASCARA
[1] Corrects texture to create natural-looking eyebrows with depth
[2] Features POLA’s original compact brush for a finely combed finish
[3] Contains beauty ingredients*
* Moisturizing ingredients
B.A COLORS BLUSH
[1] Subtle single shade that can be applied in a sophisticated gradation.
[2] Soft tones and translucent texture
[3] Long-lasting colors with a beautiful finish
[4] Contains beauty ingredients* that nourish your cheeks.
* Moisturizing ingredients
B.A COLORS CONTRAST ILLUMINATOR
[1] Highlight: Diffuses light naturally to make the skin look beautiful
Three pearl pigments of champagne, yellow, and white have been carefully combined in a well-balanced ratio to recreate the “light” used in highlighting.
[2] Shadow: Clever use of shadows to accentuate the light
Creates a gradation that follows the facial bone structure and shadowy areas, using an original “fit”-focused formula to recreate the natural shadows created when the sun shines on the face.
[3] Contains beauty ingredients* that nourish your cheeks.
* Moisturizing ingredients
B.A Science
Shifting the Focus of Aging Research from the Face to Expressions
Aging research so far has focused on a still and somewhat “expressionless” face.
POLA Life Science Research has been focusing on what makes an expressive face look aged.
We have clarified a relation between facial expressions and aging.
Inhibiting “Skin Noise” to Make Any Expression Beautiful
There are factors that make a face look aged.
POLA Life Science Research has discovered the “skin noise” that occurs with facial expressions, such as shiny cheeks and pore lines.
Inhibiting this skin noise will make any expression look attractive.
We have shone light on a new type of beauty, using the science of expressions.
