Skin that frees the emotions.

Laughing as hard as you can. Crying until your tears run dry.
B.A believes that a person’s beauty breathes through them when their emotions are freed.
B.A Base Makeup was born from the science of facial expressions.
Limiting the effect of changing expressions, to make all expressions more attractive.
Skin that is beautiful no matter how it is viewed. Two makeup lines are available based on a choice of finished appearance.

B.A Base Makeup Limited Products

B.A DAY SERUM L SUNLIT BEIGE

SPF35/PA+++

For a warm and natural depth to your skin*4, to accentuate your natural sunlit complexion*4.

25 g ¥9,900 (incl. tax)

B.A Base Makeup Lasting Line

B.A DAY SERUM L BRIGHTENING

SPF35/PA+++

For sophisticated skin infused with luster and light.
Your skin’s vibrant luster*1 begins here.

Uses a pinkish-purple shade close to the skin’s natural tone to suppress dullness* and make the skin look brighter. Plumps and smooths the skin to make the foundation glide on even better. Contains the beauty ingredients*2 featured in B.A Skin Care.

25 g ¥9,900 (incl. tax)

B.A POWDERY FOUNDATION L

SPF30/PA+++

A smooth application that melts into the skin. Creates a vibrant luster on the cheekbone area, which even completes your look.

A light and smooth powder that melts into your skin when applying it. It creates a rich and vibrant luster of soft light that brings your skin to life. Contains the beauty ingredients featured in B.A Skin Care.

Available in 6 Shades (with puff) 10.5 g ¥12,100 (incl. tax) each
Case sold separately ¥2,750 (incl. tax)

B.A CREAMY FOUNDATION L

SPF30/PA+++

A fresh texture that glides onto your skin. Creates a vibrant luster that blends into the cheekbone area to create an elegant look.

A fresh yet still rich texture that melts into your skin. Creates a blended and soft luster that sinks into your skin. Contains the beauty ingredients featured in B.A Skin Care.

Available in 6 Shades 25 g ¥12,100 (incl. tax) each

KUMANO MAKEUP BRUSH (SKIN) B.A PREMIUM L

This makeup brush for foundation is a collaboration between POLA and Kumano brush makers.

Highly skilled artisans have carefully selected each bristle used in this original makeup brush. The superfine bristles arranged in a special triangular shape are thinner than the pores on your face, ensuring the brush also contours to the nostril area, edges of the eyes, and fine areas around the corners of the mouth. You can easily achieve a smooth and lustrous finish with this brush.
It can be used with both the B.A Powdery Foundation and B.A Creamy Foundation.

¥7,480 (incl. tax)

B.A Base Makeup Moist Glow Line

B.A DAY SERUM M SILKY GLOW

SPF30/PA+++

Rich and deep glow. A daytime serum base that envelops your skin with its rich texture.

This rich-texture cream corrects and covers pores and any unevenness to make your skin smooth. The bright pinkish-gold hue suppresses dullness and makes your skin glow with color. Contains the beauty ingredients featured in B.A Skin Care.

25 g ¥9,900 (incl. tax)

B.A POWDERY BALM FOUNDATION M

SPF20/PA+++

A new type of foundation that combines the appeal of a powdery and creamy texture into one product.

Experience a foundation that melts smoothly into your skin like an oil-rich balm, and then transforms into a light and refreshing powdery finish.
A rich application, and a soft finish. This is a new sensation for a foundation.

Available in 6 Shades (with puff) 10 g ¥11,880 (incl. tax) each
Case sold separately ¥2,700 (incl. tax)

B.A CREAMY FOUNDATION M

SPF20/PA+++

A rich and velvety creamy foundation, which melts into your skin.

The creamy texture spreads on easily, and blends smoothly into your skin to give it a rich glow.
Creates a vibrant luster on the cheekbone area for a dewy and elegant look.

Available in 6 Shades 25 g ¥12,100 (incl. tax) each

KUMANO MAKEUP BRUSH (SKIN) B.A PREMIUM M

Kumano Brush Artisans and POLA A handmade makeup brush dedicated for applying foundation.

Enjoy the velvety and smooth sensation of applying foundation with superfine bristles, which are thinner than the pores on your face. The brush also contours to the nostril area, edges of the eyes, and other fine areas of your face. You can easily achieve a rich and lustrous finish with this brush.
* It can be used with both the B.A Powdery Foundation and B.A Creamy Foundation.

¥7,480 (incl. tax)

B.A FINISHING POWDER

Gives your skin depth that seals in a vibrant luster.
For the finish after applying creamy foundation.

A finishing powder that leaves an elegant luster on your face, like layers of a silk stole.
Contains Looking Lively Powder*3, which gives your skin translucency and a healthy color.

16 g (with puff) ¥13,200 (incl. tax)

B.A RETOUCHING PACT

SPF20/PA++

For a subtle luster, and the glow of a healthy complexion. Creates a vibrant and lustrous finish.

A retouch powder that creates a vibrant and lustrous finish. A rich and velvety fine powder that smoothly blends into your skin. The bright peach-beige color gives your skin the vibrant glow of a healthy complexion.

10.5 g (with puff) ¥10,450 (incl. tax)
Case sold separately ¥2,750 (incl. tax)

To B.A top page

  1. Vibrant luster: As a result of makeup use.
  2. Beauty ingredients: Moisturizing ingredients
  3. Looking Lively Powder: For blending purposes, and an effect created using makeup
      List of all ingredients (Vinyl Dimethicone, Methicone Silsesquioxane) Crosspolymer, Titanium Oxide, Mica, Silica
  4. sunlit complexion.: As a result of makeup use.

* Dullness: Due to dryness, uneven texture, and so on.