SERVICE

Let's create "skin that is uniquely you" and care for "skin concerns" with custom-made products, because they are items you use every day. Taking a skin analysis at stores will create the best care plan catered to your skin from 8.62 million different methods. Product use instructions can be viewed on a smartphone app for stress-free use at home. Conducting regular re-analyses will continue to update your care plan.

APEX will continue to aim for "skin that is uniquely you"

"Skin that is uniquely you" describes skin that exerts its present strengths and has enhanced its future potential.
Analysis that incorporates AI and skin big data will perform two types of examinations unique to APEX: the "Potential Analysis to Measure Your Skin’s Future Potential" and "Condition Analysis to Know Your Skin Condition Now, and in the Near Future".

Potential Analysis

This analysis estimates the oxygen level* from the condition of the skin's three layers (epidermis, dermis, and subcutaneous tissue), and evaluates whether these elements will properly function in the future.

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* Storefront beauty directors will be wearing masks as an infection control measure. Furthermore, we ask that customers also wear masks when they visit stores.

Condition Analysis

Your current skin condition and how it may be in the near future is scored and visualized through our various know-how accumulated up to this point.

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* Storefront beauty directors will be wearing masks as an infection control measure. Furthermore, we ask that customers also wear masks when they visit stores.

The mechanisms of deep skin respiration

POLA has focused on cell mitochondria.
There are various elements that affect the skin's potential*. One of them is the respiratory conditions of the skin. Cells will not receive sufficient oxygen if only shallow respiration is being made. This may affect dryness, dullness, and hollowed skin, amongst other unsteady skin conditions. "Mitochondria", found within cells, control skin respiration. So then, how does skin respiration work?

Skin respiration activates cells.
Skin respiration has two major functions:
(1) It works to deliver oxygen within blood to cells.
(2) It works to apply delivered oxygen to mitochondria within cells.
Having skin breathe surely and deeply will activate skin cells.

Big Data on Skin Will Create the Skin Care of the Future.

The APEX brand has continued to evolve since it originated in 1989.
POLA currently has over 20 million (As of July 2022) data on skin, which is unmatched in any company or research laboratory throughout the world.
We are also conducting even more detailed research on the climate and skin, such as segmenting ultraviolet rays into 152 areas and Micro Dust® into 613 places nationwide, and presenting customers with cosmetics tailored to a particular region.
APEX is truly a unique brand that originates from a country such as Japan, with its distinct four seasons and long land that stretches far from south to north.
Yet we will not rest on our laurels, but continue moving forward with this brand.
POLA researchers will keep tenaciously tackling even the smallest problems and questions, and POLA Beauty Directors will continue to sincerely serve our customers. This is how APEX will evolve even further.

  • Oxygen level: Estimation of oxygen volume from the condition of the skin's three layers.
  • Skin's potential: The skin's strength which we want to enhance to aim for ideal skin, both now and in the future

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