Lineup of Items for Skin That is Uniquely You
Each APEX product is designed based on the customer’s individual skin analysis results, while also taking into consideration climate information on where they live, their habits and preferences, and other relevant data.
Each of the seven items in the APEX product lineup has a different role in the customer’s skin care routine, and a numerical design code is assigned to each APEX product to indicate its texture, ingredients, and other features.
Skin care (select care)
APEX SERUM
“Environmental Forecast Care™ *1” proposes analysis based on meticulous studies of the customer's individual skin analysis results. It also takes environmental elements such as climate information of where customers live, their habits, preferences etc. into account.
Find the skin care for you with these three types: “Dullness *2 type” “Acne type” “Shield type”
Fragrance-free *Some products are quasi-drug (911 / 912)
35ml ¥13,200 (incl. tax)
Skin care (basic care)
APEX CLEANSING
The extensive lineup of APEX cleansing items includes oil, milk, and cream cleansers to suit your skin’s current condition, and seasonal and other sensitivities.
Each item cleanses your skin with the right moisture balance of water and sebum.
Fragrance free
Oil 200 ml, Milk 200 ml, Cream 120 g
Each ¥9,900 (incl. tax)
APEX WASH
An extensive lineup of foaming facial cleansers that are personalized to suit your skin’s current condition, and seasonal and other sensitivities. Choose from “Refreshing and Speedy,” “Gentle and Mild,” and “Moisture Protect.” Each item cleanses your skin with the right moisture balance of water and sebum.
Fragrance free
120 g ¥9,900 (incl. tax)
APEX FLUID (Moisturizing Skin Lotion)
A beauty essence-type lotion that is personalized to suit your skin’s current condition. APEX Fluid is composite approach to skin care, using ingredients linked to your skin’s shape, color tone, sensitivities, and moisture balance.
Fragrance free * Some products are quasi-drug (moisturizing skin lotion)
130 ml ¥13,200 (incl. tax)
APEX EMULSION (Milky Lotion / Cream)
An extensive selection of milk/cream emulsions that are personalized to suit your skin’s texture, including how well the emulsion blends into your skin and leaves it feeling and looking after use.
Fragrance free
Milk/Cream 50 g
Each ¥18,700 (incl. tax)
APEX SHIELD (Day Cream / Sunscreen)
SPF50/PA++++
A day cream that feels good on your skin and protects it with a film that suits your skin’s current condition, and seasonal and other sensitivities. It leaves your skin with the right moisture balance of water and sebum.
Fragrance free * Some products are ultraviolet ray absorbent free
45 g ¥11,000 (incl. tax)
APEX Designing Kit
A trial kit with two weeks worth of all five items (cleansing, wash, fluid, emulsion, shield), which have been designed by yourself according to your skin analysis results.
¥9,900 (incl. tax)
Makeup Item
APEX COLOR CREAM (Makeup Base / Foundation)
SPF30/PA+++
A makeup base designed from six base tones, which have been personalized according to your skin analysis results.
Use it to create three finishes (rich, balanced, light) according to your skin’s moisture balance. Select from two types of cover levels (natural, cover) according to an analysis of your skin’s condition.
Fragrance free
25 g ¥13,200 (incl. tax)
APEX COLOR POWDER (Face Powder)
SPF20/PA++
A color powder that is personalized according to your skin’s texture and color nuances, and designed to give your skin a beautifully natural finish.
Layer it with the APEX Color Cream for an even more beautiful finish.
Fragrance free
Refill available in 6 Shades (with puff) 12 g ¥9,900 (incl. tax) each
Case sold separately ¥1,650 (incl. tax)
Color powder puff sold separately ¥385 (incl. tax)
* If you are using this with a serum, please apply them in the order of 912 (gel) → 911 (milk) → 913 (oil).
* Only 913 can be used individually for application immediately after face cleansing depending on your skin condition.
- Environmental Forecast Care™: POLA's way of planning your skin care based on the weather forecast of your environment.
- Dullness: Due to dryness, uneven texture, and so on.
Design Code
A 3-to-5 digit number that indicates the product’s features (texture, ingredients, etc.) The leftmost digit indicates the item’s order of use (e.g. Cleansing 1XX, Fluid 3XXXX, etc.), and the other digits are combination of different numbers based on the skin analysis results.
APEX SERUM Item Selection
Skin shape & color tone x sensitivities x Environmental Forecast Care™ type
POLA proposes “Environmental Forecast Care™” based on the customer’s individual skin analysis result and the study of their living environment.
911 milk / dullness type
Focuses on changes in the environment which can be the cause of roughness.
Milk-type beauty essence improves dullness*.
The milky texture instantly blends into your skin.
Smooths out pores to create clear skin*.
*Dullness: Due to dryness, uneven texture, and so on.
*Clarity derived from moisture
912 gel / acne type
Focuses on changes in the environment that cause more sebum production.
Gel-type serum tackles acne.
The plump gel penetrates* the skin.
The gel blends into the skin relieving tension and promoting moisture.
*Penetration: Through to the stratum corneum
913 oil / shield type
Focuses on changes in the environment that make your skin sensitive.
Oil-type beauty essence for sensitive skin.
The rich oil penetrates* the entirety of the skin.
By creating a shielding veil, it protects the skin from Micro Dust ®*.
*Penetration: Through to the stratum corneum
*Micro Dust®: POLA terminology for fine particles, PM 2.5 (includes dirt, dust, pollen, yellow dust, tobacco smoke, exhaust fumes, and industrial fumes, etc.)
APEX Cleansing (Oil, Milk, Cream) Item Selection
Sensitivity × Moisture
Selection: Three types of liquid textures (oil, milk, cream) based on your skin’s current condition, and seasonal and other sensitivities
Cleansed skin: Your skin’s cleansed texture according to its moisture balance (smooth and rich, smooth and light, etc.)
Sensitivity type: Skin care ingredients (maintain, smooth, sensitive) linked to your skin’s current condition, and seasonal and other sensitivities
APEX WASH Item Selection
Sensitivity × Moisture
Selection: Three types of foaming textures (Refreshing and Speedy, Gentle and Mild, and Moisture Protect) based on your skin’s current condition, and seasonal and other sensitivities.
Cleansed skin: Your skin’s cleansed texture according to its moisture balance (smooth and rich, smooth and light, etc.)
Sensitivity type: Skin care ingredients (maintain, smooth, sensitive) linked to your skin’s current condition, and seasonal and other sensitivities
APEX FLUID Item Selection
Shape & Color × Sensitivity × Moisture
Texture: A mixture of liquid textures based on your skin’s current condition, and seasonal and other sensitivities, and your skin’s cleansed texture according to its moisture balance
Shape and color type: A combination of two types of priority skin care for shape and color (elasticity, pores, blemishes, dullness)
Sensitivity type: Skin care ingredients (maintain, smooth, sensitive) linked to your skin’s current condition, and seasonal and other sensitivities
APEX EMULSION Item Selection
Moisture × Potential
Texture: A mixture of how closely the emulsion covers and penetrates into your skin based on the epidermis potential level, and your skin’s texture after use according to its moisture balance.
Epidermis: Skin care ingredients (maintain, charge) for each epidermal level
Dermis: Skin care ingredients (maintain, charge) for each dermal level
Subcutaneous tissue: Skin care ingredients (maintain, charge) for each subcutaneous tissue level
APEX SHIELD Item Selection
Sensitivity × Moisture
Shield type: Films based on your skin’s current condition, and seasonal and other sensitivities (long shield, smooth shield, moisture shield)
Moisturized skin: Your skin’s texture after use, according to its moisture balance (smooth and rich, smooth and balanced, etc.)
Sensitivity type: Skin care ingredients (maintain, smooth) linked to your skin’s current condition, and seasonal and other sensitivities
APEX COLOR CREAM Item Selection
Shape & Color
Base tone: Six base colors (pale red, pale yellow, etc.) derived from your skin analysis results
Finish: Three finishes (rich, balanced, light) according to your skin’s moisture balance.
Cover level: Two cover levels (natural, cover) derived from your skin’s shape and color type.
APEX COLOR POWDER Item Selection
Shape & Color
Texture type: Six textures derived from the correction levels for shine and unevenness
Nuance color: Illuminating colors (blue, red, etc.) to cover blemishes and other skin troubles)
