We offer 8.62 million ways of taking care of your skin

Skin care that should be prioritized is designed one element at a time, based on analysis results and weather information where the customer lives. Goals and care habits are taken into consideration before creating a texture according to customer preference using seven items and a total of 39 types of touch-up testers.

Design Code

Basic care (Skin care)

APEX CLEANSING

Fragrance free

The extensive lineup of APEX cleansing items includes oil, milk, and cream cleansers to suit your skin’s current condition, and seasonal and other sensitivities.
Each item cleanses your skin with the right moisture balance of water and sebum.

Oil 200 mL, Milk 200 mL, Cream 120 g
Each ¥9,900 (incl. tax)

APEX WASH

Fragrance free

An extensive lineup of foaming facial cleansers that are personalized to suit your skin’s current condition, and seasonal and other sensitivities. Choose from “Refreshing and Speedy,” “Gentle and Mild,” and “Moisture Protect.” Each item cleanses your skin with the right moisture balance of water and sebum.

120 g ¥9,900 (incl. tax)

APEX FLUID

Moisturizing Skin Lotion
Fragrance free
*Some products are quasi-drug (moisturizing skin lotion)

A beauty essence-type lotion that is personalized to suit your skin’s current condition. APEX Fluid is composite approach to skin care, using ingredients linked to your skin’s shape, color tone, sensitivities, and moisture balance.

130 mL ¥13,200 (incl. tax)

APEX EMULSION

Milky Lotion / Cream
Fragrance free

An extensive selection of milk/cream emulsions that are personalized to suit your skin’s texture, including how well the emulsion blends into your skin and leaves it feeling and looking after use.

50 g
Each ¥18,700 (incl. tax)

APEX SHIELD

Day Cream / Sunscreen
Fragrance free
*Some products are ultraviolet ray absorbent free
SPF50/PA++++

A day cream that feels good on your skin and protects it with a film that suits your skin’s current condition, and seasonal and other sensitivities. It leaves your skin with the right moisture balance of water and sebum.

45 g ¥11,000 (incl. tax)

APEX DESIGNING KIT

A trial kit with two weeks worth of all five items (cleansing, wash, fluid, emulsion, shield), which have been designed by yourself according to your skin analysis results.

¥9,900 (incl. tax)

Select care (Skin care)

APEX SERUM

Beauty essence
Fragrance-free
*Some products are quasi-drug (911 / 912)

“Environmental Forecast Care™ *” proposes analysis based on meticulous studies of the customer's individual skin analysis results. It also takes environmental elements such as climate information of where customers live, their habits, preferences etc. into account.
Find the skin care for you with these three types: “Dullness * type” “Acne type” “Shield type”

35mL ¥13,200 (incl. tax)

APEX MASK 921

A creamy nighttime mask that promotes smooth and plump skin for those with various skin concerns such as roughness and dryness, triggered by the external environment.

54 g ¥11,000 (incl. tax)

Select support (Supplement)

APEX INNER TABLET 922

[Functional Nutritional Food (VB1, VB2, VB6, VE, Zinc, Iron)]

A tablet offering potential support for those with irregular lifestyles, which affect their potential.
It is a beauty and health food that supports the body's original strength, and nurtures beauty from inside.

180 tablets ¥14,040 (incl. tax)

Makeup Item

APEX COLOR CREAM

Makeup Base / Foundation
Fragrance free
SPF30/PA+++

A makeup base designed from six base tones, which have been personalized according to your skin analysis results.
Use it to create three finishes (rich, balanced, light) according to your skin’s moisture balance. Select from two types of cover levels (natural, cover) according to an analysis of your skin’s condition.

25 g ¥13,200 (incl. tax)

APEX COLOR POWDER

Face Powder
Fragrance free
SPF20/PA++

A color powder that is personalized according to your skin’s texture and color nuances, and designed to give your skin a beautifully natural finish.
Layer it with the APEX Color Cream for an even more beautiful finish.

Refill available in 6 Shades (with puff) 12 g ¥9,900 (incl. tax) each
Case sold separately ¥1,650 (incl. tax)
Color powder puff sold separately ¥385 (incl. tax)

* If you are using this with a serum, please apply them in the order of 912 (gel) → 911 (milk) → 913 (oil).
* Only 913 can be used individually for application immediately after face cleansing depending on your skin condition.

To APEX top page

  • Environmental Forecast Care™: POLA's way of planning your skin care based on the weather forecast of your environment.
  • Dullness: Due to dryness, uneven texture, and so on.