Lineup of Items for Skin That is Uniquely You

Each APEX product is designed based on the customer’s individual skin analysis results, while also taking into consideration climate information on where they live, their habits and preferences, and other relevant data.
Each of the seven items in the APEX product lineup has a different role in the customer’s skin care routine, and a numerical design code is assigned to each APEX product to indicate its texture, ingredients, and other features.

Design Code

Skin care (select care)

APEX SERUM

“Environmental Forecast Care™ *1” proposes analysis based on meticulous studies of the customer's individual skin analysis results. It also takes environmental elements such as climate information of where customers live, their habits, preferences etc. into account.
Find the skin care for you with these three types: “Dullness *2 type” “Acne type” “Shield type”

Fragrance-free *Some products are quasi-drug (911 / 912)
35ml ¥13,200 (incl. tax)

Skin care (basic care)

APEX CLEANSING

The extensive lineup of APEX cleansing items includes oil, milk, and cream cleansers to suit your skin’s current condition, and seasonal and other sensitivities.
Each item cleanses your skin with the right moisture balance of water and sebum.

Fragrance free
Oil 200 ml, Milk 200 ml, Cream 120 g
Each ¥9,900 (incl. tax)

APEX WASH

An extensive lineup of foaming facial cleansers that are personalized to suit your skin’s current condition, and seasonal and other sensitivities. Choose from “Refreshing and Speedy,” “Gentle and Mild,” and “Moisture Protect.” Each item cleanses your skin with the right moisture balance of water and sebum.

Fragrance free
120 g ¥9,900 (incl. tax)

APEX FLUID (Moisturizing Skin Lotion)

A beauty essence-type lotion that is personalized to suit your skin’s current condition. APEX Fluid is composite approach to skin care, using ingredients linked to your skin’s shape, color tone, sensitivities, and moisture balance.

Fragrance free * Some products are quasi-drug (moisturizing skin lotion)
130 ml ¥13,200 (incl. tax)

APEX EMULSION (Milky Lotion / Cream)

An extensive selection of milk/cream emulsions that are personalized to suit your skin’s texture, including how well the emulsion blends into your skin and leaves it feeling and looking after use.

Fragrance free
Milk/Cream 50 g
Each ¥18,700 (incl. tax)

APEX SHIELD (Day Cream / Sunscreen)

SPF50/PA++++
A day cream that feels good on your skin and protects it with a film that suits your skin’s current condition, and seasonal and other sensitivities. It leaves your skin with the right moisture balance of water and sebum.

Fragrance free * Some products are ultraviolet ray absorbent free
45 g ¥11,000 (incl. tax)

APEX Designing Kit

A trial kit with two weeks worth of all five items (cleansing, wash, fluid, emulsion, shield), which have been designed by yourself according to your skin analysis results.

¥9,900 (incl. tax)

Makeup Item

APEX COLOR CREAM (Makeup Base / Foundation)

SPF30/PA+++
A makeup base designed from six base tones, which have been personalized according to your skin analysis results.
Use it to create three finishes (rich, balanced, light) according to your skin’s moisture balance. Select from two types of cover levels (natural, cover) according to an analysis of your skin’s condition.

Fragrance free
25 g ¥13,200 (incl. tax)

APEX COLOR POWDER (Face Powder)

SPF20/PA++
A color powder that is personalized according to your skin’s texture and color nuances, and designed to give your skin a beautifully natural finish.
Layer it with the APEX Color Cream for an even more beautiful finish.

Fragrance free
Refill available in 6 Shades (with puff) 12 g ¥9,900 (incl. tax) each
Case sold separately ¥1,650 (incl. tax)
Color powder puff sold separately ¥385 (incl. tax)

* If you are using this with a serum, please apply them in the order of 912 (gel) → 911 (milk) → 913 (oil).
* Only 913 can be used individually for application immediately after face cleansing depending on your skin condition.

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  1. Environmental Forecast Care™: POLA's way of planning your skin care based on the weather forecast of your environment.
  2. Dullness: Due to dryness, uneven texture, and so on.