To All Women.
We Want to Switch on Your Heart.

ALLU. It is derived from allumer, which means “to light a flame, to switch on” in French. We want to help women become even more beautiful, and grow even further.
This skin care brand is the “switch” that will take them there.

A Design that “Breathes.”

The design concept for ALLU is “breath.” Using an impressive cubic shape for the base, the rounded design makes the container look as if it is taking a large breath out in the midriff section.
It depicts how a woman continues to grow and evolve in the course of her life, as she enriches her heart through many experiences.
The smoky pink coloring evokes images of the first glow of dawn, and also the dawn of a new life in your maturity.

To ALLU top page

* Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes
* Anti-aging care: Skin care using cosmetics suited to your age
* Dullness: Due to dryness, uneven texture, and so on.