WHITISSIMO

UV protection alone is not sufficient to protect your translucent skin. Women wear makeup for an average of 12.5hours a day. This is longer than the time you sleep. With this in mind, it is vital to incorporate brightening skincare with the makeup. WHITISSIMO BASE MAKEUP allows brightening ingredients to continue penetrating the skin. WHITISSIMO BASE MAKEUP works to bring you a fine translucent finish as well as to brighten the skin under the SUN.

How pigmentation is formed

  1. UV rays and inflammation
  2. Melanocyte-stimulation
  3. Melanin formation within melanocyte
  4. Melanin release
  5. Color darkening of melanin

5 factors will help ensure a brighter looking complexion:

  1. Skin protection from UV rays and inflammation
  2. Prevention of Melanocyte stimulation
  3. Inhibition of excessive melanin formation
  4. Inhibition of the excessive spread of melanin
  5. Lightening of melanin

Products

MAKEUP BASE

This primer includes brightening ingredients such as AG (vitamin C deliberative) for "Daytime Skin-brightening."

It also helps skin hold up against sweat and sebum and prevents foundation form smudging, while it continues to brighten skin. The more you use, the brighter your skin will become.

NET WT. 1.0 OZ. (30g) $45 (Canada $49) #2021

• Fragrance free
• Allergy tested

Direction: Use after applying moisturizer. Take a pearl size amount and spread on evenly outwards.

TWO WAY CAKE

Resistant to strong sunlight, this is a long lasting foundation that will not smudge.

TWO WAY CAKE gives a fresh and fine textured finish while covering any blemishes with a single application. Selected brightening ingredients ensure the more you use it, the brighter your skin will appear.

NET WT. 42 OZ. (12g) $43 (Canada $47)
Case for Two-Way cake $9 (Canada $10) #2049

• Water Proof
• Case with UV sensor
• Fragrance free
• Allergy tested

Direction: Use after applying MAKEUP BASE. Take an appropriate amount on the applicator sponge and spread entirely form the center outwards.

LIQUID FOUNDATION

This LIQUID FOUNDATION has a moisturizing texture similar to a brightening moisturizer, which is resistant to strong sunlight. The result is a dewy and radiant finish, which covers any blemishes with a single application. Each ingredient assists in brightening your skin’s appearance.

1.0 FL. OZ. (30ml) $49 (Canada $54)

• Water Proof
• Fragrance free
• Allergy tested

Direction: Shake well before use. After applying MAKEUP BASE, put a pearl size amount on the applicator sponge and spread on the face evenly and smoothly outwards.

PRESSED POWDER

PRESSED POWDER gives a soft and translucent look while it helps to brighten your skin’s appearance. Repels sweat, absorbs excess sebum, and lasts all day long. Use after applying LIQUID FOUNDATION or as a touch-up powder.

NET WT. .38 OZ. (11g) $36 (Canada $40)
Case for Pressed Powder $8 (Canada $9) #2059

• Water Proof
• Case with UV sensor
• Fragrance free
• Allergy tested

Direction: Take an appropriate amount on the applicator puff and apply from inward to outwards.