POLA started with the cream a husband made for his wife.

In 1929, a chemist Shinobu Suzuki formulated a cream for his wife, Michiyo. Her hands were very damaged and rough from manual labor to support her husband . Since the cream brought a phenomenal result, she had to shared it with her neighbors. News of its exquisite quality spread throughout the town. Before long, the family began to sell his cream to friends and neighbors. This was the start of POLA. The bowl Shinobu was using to make his cream.

Shinobus belief was to directly present the very best product made with the very best ingredients to customers, together with the service that is cater to each customer. This was and is the inspiration of POLAs tradition, the direct sales based on personal counseling, and this remains as the back bone of POLA. Shinobu believed in the best services received from the highly qualified distributors are the key to selling our products. He learned the method to apply makeup by using his wifes face and taught his sales persons, which he selected by himself. The sales method, not only introduced products, but also provided tips to become more beautiful. This was revolutionary and attracted many customers. Shinobu also taught sales persons to Sell your trust, not the products Shinobu Suzuki, the founder of POLA

In the very beginning of POLA business, sales persons were all men. One day, one woman knocked on the door and asked if she could join the company as a sales person. POLA, of course, welcomed her and soon after she became a very successful POLA distributor.
Since then, POLA has provided to women, not only through the opportunity to blossom beauty, but also by providing an opportunity to work and earn money on their own.

POLA business is spread throughout the world.

Eight decades later, POLA, Inc., headquartered in Japan, is one of the largest cosmetic companies in the world, with annual sales of more than $1.8 billion. Tsuneshi Suzuki, the son of POLAs founder, has directed its phenomenal expansion when he inherited the presidency in 1954 and POLA successfully became the No. 1 direct selling cosmetic company in Japan.
Currently, POLA products are being sold on four continents, from Asia and Australia to America and Europe. They include a dozen complete lines of skin care products.
An industry leader in Research and Development, the company employs 300 scientists and support personnel among its more than 1,000 employees in fifteen (15) countries. But the entire POLA family is much larger, encompassing more than 100,000 independent POLA beauty consultants, who dedicated to the tradition of personal attention that has been a trademark for generations.

*IFSCC: International Federation of Societie1s of Cosmetic Chemists
The most authorized international congress about cosmetic theories. Chemists of cosmetic industries and universities gather from all over the world and present their latest theory. It is called as Olympic of cosmetic theory.

Business around the world

POLA's Facilities

Painstaking effort goes into developing every POLA product. Each product require five to seven years from when it is conceived to when it is introduced to the market. POLAs technology in research and development is highly evaluated nationally and internationally. Our latest theory about skincare and cosmetics have been awarded repeatedly.   Totsuka Central Laboratory, in Kanagawa prefecture, Japan

The companys state-of-the-art manufacturing facilities in Japan set industry standards for cleanliness, product purity, technological innovation and environmental consciousness. Our two factories are certified by ISO-14001 (International specification for Industry Environmental Management System) and ISO-9001 (International specification for Quality Management System). Fukuroi factory in Shizuoka prefecture, Japan

Environment Activity

POLA started activities to protect environment from 1950s. We started by designing the eco-friendly package and bottles, first. In 1960s, we started the tree-planting around our factories and facilities. One of our factories in Fukuroi has been awarded by the government for its planting activities. Both of our two factories are certified by ISO-14001 (International specification for Industry Environmental Management System). Now, factories practice and apply Zero-Emission Recycle Initiative, which is an effort to minimize any emission from our factory operation including CO2 emission.

POLA also believes in giving back to its community. One of our factories in Fukuroi built a reservoir and the Green Space to preserve natural rain water and to provide space for any cases of natural disaster.

Cultural activity and support

POLA believes that inner beauty is essential to evoke the outer beauty and art is perfect to stimulate womens inner beauty.

In 2002, the POLA Museum of Art opened in Hakone. This museum, located in the middle of the national park, expresses the harmony of art and nature. Its collection of artwork covers more than 9,500 pieces of arts from artists especially from Impressionist in 19th centuries such as Renoir, Monet and others.

POLA also supports the POLA Foundation For The Promotion Of Japanese Culture which helps preserve traditional art and culture by making documentary films and providing grants to young artists and curators. Thus, we intend to pass on traditional art and culture to next generations.

At POLA Research Institute of Beauty and Culture, we study culture and history, and anything related to beauty through literature, cosmetic accessories, and clothing. We also exhibit these collection.